Project

Colorblind Viewer

Client

Tennessee Tourism

Agency

VML

Overview

Americans spend billions traveling the country to witness the changing fall foliage. And the state of Tennessee is home to some of the best fall colors. But we realized there are 13 million Americans who have never seen them because they are colorblind. So we created the Colorblindless Viewer — the only scenic viewer that helps colorblind people see fall’s true colors. These viewers were designed with special lenses that alleviate red-green color deficiency and installed at Tennessee’s best lookouts.

NBC Nightly News Feature

All work