Project

Hamburger Menu Takeover

Client

McDonalds

Agency

We Are Unlimited

Overview

The ‘hamburger menu’ was invented in the 1980s by Norm Cox and has since become a universal icon for website navigation. But really, what good is a hamburger menu if you can’t actually get a burger from it? On Norm’s birthday, we decided to honor the icon behind the icon by setting things right.

Announcement Video

Reddit AMA Teaser

All work