ROAD TEST ROYALE

Client: The General / Agency: BBDO Chicago

Driving anxiety has contributed to a 27% drop in Gen Z driver’s license applications in the U.S. To help build confidence behind the wheel, The General partnered with Twitch to launch Road Test Royale, a driving game inspired by real U.S. road tests and high-failure routes.

Awards: Cannes Lions - 1x Bronze, 1x Shortlist / ADC Awards - 1x Silver / The One Show - 1x Bronze / Effie Awards - 1x Bronze

Road Test Royale key art with The General and Fortnite drivers

Road Test Royale destination selection hub

Road Test Royale New York driving gameplay

Road Test Royale safe-driving challenge

Road Test Royale San Francisco driving gameplay

The General branded Road Test Royale building

Road Test Royale route selection screens

T-Pain and gaming creators teaching Road Test Royale

Road Test Royale campaign poster

Road Test Royale poster featuring Jonesy

Road Test Royale featured by National Driving Training

Road Test Royale Roadside Rally campaign results