Project

Road Test Royale

Client

The General

Agency

BBDO Chicago

Overview

Driving anxiety has contributed to a 27% drop in Gen Z driver’s license applications in the U.S. To help build confidence behind the wheel, The General partnered with Twitch to launch Road Test Royale, a driving game inspired by real U.S. road tests and high-failure routes.

Road Test Royale key art with The General and Fortnite drivers
T-Pain and gaming creators teaching Road Test Royale
Road Test Royale featured by National Driving Training
Road Test Royale Roadside Rally campaign results
All work