THE GENERAL SOUND STUDIO

Client: The General / Agency: BBDO Chicago

More up-and-coming artists are spending time recording Tik Toks from their cars rather than expensive professional spaces. So The General saw an opportunity in this online behavior to protect something that no other car insurance company has protected before: the dream of making it big.

Introducing: The Sound Studio. A state-of-the-art, professional grade recording studio reconfigured to fit inside a car. We partnered with Epic Records to create world class demos and help Tik Tok artists get their music in front of tastemakers in the industry.

Awards: Cannes Lions - 1x Silver, 1x Bronze, 2x Shortlist / Clio Awards - 3x Bronze / Effie Awards - 1x Silver, 1x Bronze