Jon Leachman

Greenlight A Vet

Client: Walmart / Agency: Saatchi New York

Each day an average of 22 veterans in America commit suicide. Once back home and out of their fatigues veterans can be more camouflaged than ever, making it hard for us show them support. Greenlight A Vet invites all Americans to change one light in their homes to green — the color of hope, renewal and well-being — as a visible reminder to veterans that they are not alone.


Awards: Cannes Lions - 2x Shortlist / Effie Awards - Silver / London International Awards - Bronze

Press: Contagious Magazine / Creativity Online / Ad Week / Ad Age

GREENLIT MONUMENTS

Empire State Building, New York
Gillette Stadium, Boston
Governors Mansion, New Jersey
Helmsley Building, New York
Bobby Dodd Stadium, Atlanta
State Legislative Hall, Delaware
Wells Fargo Building, Los Angeles
1 WTC Lobby, New York
Union Station, Kansas City
Chicago Skyline
Georgia College
Einstein Medical Center, Philadelphia
PPT Building, Pittsburgh
Razorback Stadium, Fayetteville
Hotel Chevalier, Boston
Colorado State Capitol Building
Bank of America Plaza, Dallas
Tillikum Crossing Bridge, Portland

CONTENT SERIES

BRANDING / PACKAGING / SIGNAGE

Logo_Branding

COMPETITOR PARTICIPATION

Even Walmart competitors like Home Depot, Lowes and Ace Hardware joined the cause.

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#GREENLIGHTAVET

All work